{"id":277,"date":"2025-07-30T14:12:13","date_gmt":"2025-07-30T10:42:13","guid":{"rendered":"https:\/\/myindustry.ir\/en\/?p=277"},"modified":"2025-07-30T14:57:10","modified_gmt":"2025-07-30T11:27:10","slug":"iranian-beverage-market-facts-vs-global-summaries","status":"publish","type":"post","link":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/","title":{"rendered":"Iranian Beverage Market: Facts vs Global Summaries"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"232\" data-end=\"797\">One of the international sources that recently attempted to analyze Iran\u2019s beverage market is the German platform <strong data-start=\"346\" data-end=\"462\"><a class=\"\" title=\"drinktec\" href=\"https:\/\/drinktec.com\/en-US\/industry-insights\/the-iranian-beverage-market-cola-doogh-and-fruit-juice\/\" target=\"_blank\" rel=\"nofollow noopener\" data-start=\"348\" data-end=\"460\">Drinktec<\/a><\/strong> \u2014 a trade fair and content hub focused on global beverage and liquid food technologies. As part of its regional coverage, Drinktec published an article titled <em data-start=\"622\" data-end=\"724\">\u201cThe Beverage Industry in Iran: Between Booming Demand, Changing Consumption Patterns and Sanctions\u201d<\/em>, offering an introductory overview of Iran\u2019s non-alcoholic drink market.<\/p>\n<p style=\"text-align: justify;\" data-start=\"799\" data-end=\"1352\">While the article succeeds in highlighting a few macro-level themes \u2014 such as Iran\u2019s population density, sanctions, urbanization, and the traditional role of beverages like Doogh \u2014 its content falls short in several key areas. It presents generalized estimates (e.g., carbonated beverages account for 35% of sales), but lacks clarity on <strong data-start=\"1136\" data-end=\"1152\">data sources<\/strong>, <strong data-start=\"1154\" data-end=\"1170\">segmentation<\/strong>, and <strong data-start=\"1176\" data-end=\"1203\">brand-level competition<\/strong>. Crucial segments such as youth-driven \u201cnew-generation\u201d drinks or the economic impact of high inflation on consumer behavior are completely omitted.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1947\" data-end=\"2285\"><!--more--><\/p>\n<p style=\"text-align: justify;\" data-start=\"2287\" data-end=\"2360\">However, this picture is painted with overly broad strokes. For instance:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"2362\" data-end=\"3667\">\n<li data-start=\"2362\" data-end=\"2629\">\n<p data-start=\"2364\" data-end=\"2629\"><strong data-start=\"2364\" data-end=\"2405\">No citations for actual sales volumes<\/strong>: Drinktec refers to per capita consumption figures and market share percentages, but doesn\u2019t disclose how these figures were obtained or whether they represent formal retail sales, traditional outlets, or informal channels.<\/p>\n<\/li>\n<li data-start=\"2633\" data-end=\"2890\">\n<p data-start=\"2635\" data-end=\"2890\"><strong data-start=\"2635\" data-end=\"2659\">Lack of segmentation<\/strong>: Carbonated beverages are treated as a monolith, ignoring the vital distinctions between cola, lemon-lime, fruit-flavored sodas, and malt-based carbonated drinks \u2014 each with different audiences, growth rates, and pricing dynamics.<\/p>\n<\/li>\n<li data-start=\"2892\" data-end=\"3147\">\n<p data-start=\"2894\" data-end=\"3147\"><strong data-start=\"2894\" data-end=\"2921\">No brand-level analysis<\/strong>: While the article names major players such as Coca-Cola and Zamzam, it doesn\u2019t delve into brand-specific market share, consumer perceptions, or competitive positioning \u2014 crucial factors for any market entrant or stakeholder.<\/p>\n<\/li>\n<li data-start=\"3149\" data-end=\"3424\">\n<p data-start=\"3151\" data-end=\"3424\"><strong data-start=\"3151\" data-end=\"3209\">No attention to price sensitivity or inflation effects<\/strong>: The role of inflation \u2014 which has exceeded 30% annually in recent years \u2014 is briefly mentioned but not analyzed in terms of how it impacts consumer choices, packaging formats, or regional distribution disparities.<\/p>\n<\/li>\n<li data-start=\"3426\" data-end=\"3667\">\n<p data-start=\"3428\" data-end=\"3667\"><strong data-start=\"3428\" data-end=\"3493\">No mention of youth-driven trends or new-generation beverages<\/strong>: Rapidly growing segments such as \u201cnew-age\u201d drinks (e.g., Icey Monkey, TorshX) and sugar-free variants, which have reshaped demand patterns among Gen Z, are entirely absent.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"3669\" data-end=\"3809\">These omissions make it difficult for investors, policymakers, and suppliers to make informed decisions based on the Drinktec summary alone.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"Sunstar\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Sunstar\" width=\"600\" height=\"272\" class=\"lazyload\" data-src=\"https:\/\/dl.myindustry.ir\/pics\/sunstar-1.webp\"><figcaption class=\"wp-caption-text\">Sunstar<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\" data-start=\"3816\" data-end=\"3895\">How the Myindustry Report Fills the Gaps: Granular, Verified, and Actionable<\/h2>\n<p style=\"text-align: justify;\" data-start=\"3897\" data-end=\"4348\">Our article, <strong data-start=\"3910\" data-end=\"4026\"><a class=\"\" href=\"https:\/\/myindustry.ir\/en\/drink-industry-in-iran-market\/\" target=\"_new\" rel=\"noopener\" data-start=\"3912\" data-end=\"4024\">Drink Industry in Iran: Market Trends &amp; Opportunities<\/a><\/strong>, and its extended companion piece, <strong data-start=\"4062\" data-end=\"4176\"><a class=\"\" href=\"https:\/\/myindustry.ir\/en\/understanding-iranian-taste-in-beverages\/\" target=\"_new\" rel=\"noopener\" data-start=\"4064\" data-end=\"4174\">Understanding Iranian Taste in Beverages<\/a><\/strong>, go far beyond surface-level analysis. Based on field studies, industry interviews, retail sampling, and direct consumer surveys conducted in 2024\u20132025, our report offers:<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4350\" data-end=\"4403\">1. <strong data-start=\"4357\" data-end=\"4403\">Quantified Sales Volumes and Market Values<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4404\" data-end=\"4452\">Rather than rely on broad estimates, we provide:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"4453\" data-end=\"4739\">\n<li data-start=\"4453\" data-end=\"4547\">\n<p data-start=\"4455\" data-end=\"4547\">Annual unit sales for key categories (e.g., 190 million cans of energy drinks sold annually)<\/p>\n<\/li>\n<li data-start=\"4548\" data-end=\"4602\">\n<p data-start=\"4550\" data-end=\"4602\">Average retail prices and value projections for 2025<\/p>\n<\/li>\n<li data-start=\"4603\" data-end=\"4739\">\n<p data-start=\"4605\" data-end=\"4739\">Realistic market size estimates: for example, energy drinks hold 1\u20131.5% of the market, not the inflated 5% assumed in external reports<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"4741\" data-end=\"4782\">2. <strong data-start=\"4748\" data-end=\"4782\">Detailed Category Segmentation<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4783\" data-end=\"4857\">We categorize Iran\u2019s beverage market into 11 distinct segments, including:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"4858\" data-end=\"5223\">\n<li data-start=\"4858\" data-end=\"4897\">\n<p data-start=\"4860\" data-end=\"4897\"><strong data-start=\"4860\" data-end=\"4889\">Traditional herbal drinks<\/strong> (8\u201310%)<\/p>\n<\/li>\n<li data-start=\"4898\" data-end=\"4947\">\n<p data-start=\"4900\" data-end=\"4947\"><strong data-start=\"4900\" data-end=\"4918\">Tea and coffee<\/strong> (25% and 4\u20136%, respectively)<\/p>\n<\/li>\n<li data-start=\"4948\" data-end=\"5010\">\n<p data-start=\"4950\" data-end=\"5010\"><strong data-start=\"4950\" data-end=\"4974\">Packaged fruit juice<\/strong> (12\u201314%) and <strong data-start=\"4988\" data-end=\"5003\">fresh juice<\/strong> (4\u20135%)<\/p>\n<\/li>\n<li data-start=\"5011\" data-end=\"5091\">\n<p data-start=\"5013\" data-end=\"5091\"><strong data-start=\"5013\" data-end=\"5034\">Carbonated drinks<\/strong> (20\u201322%) \u2014 sub-divided by flavor, format, and price tier<\/p>\n<\/li>\n<li data-start=\"5092\" data-end=\"5126\">\n<p data-start=\"5094\" data-end=\"5126\"><strong data-start=\"5094\" data-end=\"5119\">Dairy-based beverages<\/strong> (8\u20139%)<\/p>\n<\/li>\n<li data-start=\"5127\" data-end=\"5182\">\n<p data-start=\"5129\" data-end=\"5182\"><strong data-start=\"5129\" data-end=\"5146\">Bottled water<\/strong> (6\u20137%) and <strong data-start=\"5158\" data-end=\"5177\">sparkling water<\/strong> (1%)<\/p>\n<\/li>\n<li data-start=\"5183\" data-end=\"5223\">\n<p data-start=\"5185\" data-end=\"5223\"><strong data-start=\"5185\" data-end=\"5210\">New-generation drinks<\/strong> (under 0.5%)<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"5225\" data-end=\"5372\">Each segment is explored not just by volume, but also by consumer profile, price elasticity, growth trajectory, and dominant distribution channels.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"5374\" data-end=\"5405\">3. <strong data-start=\"5381\" data-end=\"5405\">Brand-Level Insights<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"5406\" data-end=\"5573\">From Zamzam\u2019s legacy to Sunich\u2019s diversification strategy, from Hype\u2019s dominance in the energy drink category to the emergence of Icey Monkey among Gen Z, we identify:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"5574\" data-end=\"5714\">\n<li data-start=\"5574\" data-end=\"5618\">\n<p data-start=\"5576\" data-end=\"5618\">Market leaders and their approximate share<\/p>\n<\/li>\n<li data-start=\"5619\" data-end=\"5639\">\n<p data-start=\"5621\" data-end=\"5639\">Pricing strategies<\/p>\n<\/li>\n<li data-start=\"5640\" data-end=\"5663\">\n<p data-start=\"5642\" data-end=\"5663\">Demographic alignment<\/p>\n<\/li>\n<li data-start=\"5664\" data-end=\"5714\">\n<p data-start=\"5666\" data-end=\"5714\">Competitive positioning and regional penetration<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"5716\" data-end=\"5835\">This allows stakeholders to map out partnership opportunities, assess acquisition potential, and benchmark performance.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"5837\" data-end=\"5880\">4. <strong data-start=\"5844\" data-end=\"5880\">Consumer Motivation and Behavior<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"5881\" data-end=\"6005\">Our field studies include direct responses from Iranian consumers about why they choose one drink over another. For example:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"6006\" data-end=\"6290\">\n<li data-start=\"6006\" data-end=\"6081\">\n<p data-start=\"6008\" data-end=\"6081\">49% of energy drink buyers cite mental\/physical boost as their top reason<\/p>\n<\/li>\n<li data-start=\"6082\" data-end=\"6172\">\n<p data-start=\"6084\" data-end=\"6172\">Only 8% buy for flavor \u2014 a reversal from fruit juices, where taste is the primary driver<\/p>\n<\/li>\n<li data-start=\"6173\" data-end=\"6290\">\n<p data-start=\"6175\" data-end=\"6290\">Doogh remains culturally embedded, but its price sensitivity has led to a 20% drop in consumption in some provinces<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"6292\" data-end=\"6404\">These insights help companies tailor marketing, packaging, and even product formulation to real-world behaviors.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"6411\" data-end=\"6473\">Examples Where Drinktec Gets It Wrong \u2014 or Misses the Point<\/h2>\n<div class=\"_tableContainer_80l1q_1\" style=\"text-align: justify;\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"6475\" data-end=\"7380\">\n<thead data-start=\"6475\" data-end=\"6526\">\n<tr data-start=\"6475\" data-end=\"6526\">\n<th data-start=\"6475\" data-end=\"6483\" data-col-size=\"sm\">Topic<\/th>\n<th data-start=\"6483\" data-end=\"6501\" data-col-size=\"sm\">Drinktec\u2019s View<\/th>\n<th data-start=\"6501\" data-end=\"6526\" data-col-size=\"md\">Myindustry\u2019s Findings<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"6581\" data-end=\"7380\">\n<tr data-start=\"6581\" data-end=\"6711\">\n<td data-start=\"6581\" data-end=\"6611\" data-col-size=\"sm\"><strong data-start=\"6583\" data-end=\"6610\">Carbonated Drinks Share<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"6611\" data-end=\"6627\">35% of market<\/td>\n<td data-col-size=\"md\" data-start=\"6627\" data-end=\"6711\">Closer to 20\u201322%, segmented into colas, fruit-flavored sodas, and malt beverages<\/td>\n<\/tr>\n<tr data-start=\"6712\" data-end=\"6840\">\n<td data-start=\"6712\" data-end=\"6736\" data-col-size=\"sm\"><strong data-start=\"6714\" data-end=\"6735\">Doogh Consumption<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"6736\" data-end=\"6770\">Highlighted with no volume data<\/td>\n<td data-col-size=\"md\" data-start=\"6770\" data-end=\"6840\">Doogh has dropped ~20% due to price hikes; dominant in rural areas<\/td>\n<\/tr>\n<tr data-start=\"6841\" data-end=\"6957\">\n<td data-start=\"6841\" data-end=\"6861\" data-col-size=\"sm\"><strong data-start=\"6843\" data-end=\"6860\">Energy Drinks<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"6861\" data-end=\"6887\">Growing fast, no detail<\/td>\n<td data-col-size=\"md\" data-start=\"6887\" data-end=\"6957\">190 million units\/year, $76.8M market, dominated by Hype, Big Bear<\/td>\n<\/tr>\n<tr data-start=\"6958\" data-end=\"7102\">\n<td data-start=\"6958\" data-end=\"6979\" data-col-size=\"sm\"><strong data-start=\"6960\" data-end=\"6978\">Packaged Juice<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"6979\" data-end=\"6999\">Important segment<\/td>\n<td data-col-size=\"md\" data-start=\"6999\" data-end=\"7102\">Packaged juice (12\u201314%) + fresh juice (4\u20135%) = nearly 20%, with health-driven subcategories growing<\/td>\n<\/tr>\n<tr data-start=\"7103\" data-end=\"7238\">\n<td data-start=\"7103\" data-end=\"7124\" data-col-size=\"sm\"><strong data-start=\"7105\" data-end=\"7123\">New-Gen Drinks<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"7124\" data-end=\"7140\">Not mentioned<\/td>\n<td data-col-size=\"md\" data-start=\"7140\" data-end=\"7238\">Icey Monkey &amp; TorshX driving trends among Gen Z; under 0.5% volume but high cultural relevance<\/td>\n<\/tr>\n<tr data-start=\"7239\" data-end=\"7380\">\n<td data-start=\"7239\" data-end=\"7261\" data-col-size=\"sm\"><strong data-start=\"7241\" data-end=\"7260\">Economic Impact<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"7261\" data-end=\"7296\">Mentions sanctions and inflation<\/td>\n<td data-col-size=\"md\" data-start=\"7296\" data-end=\"7380\">Detailed analysis of inflation\u2019s effect on packaging, format size, brand loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><span style=\"font-size: 24px; font-weight: bold;\">Why Global Overviews Are Not Enough for Serious Stakeholders<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\" data-start=\"7452\" data-end=\"7650\">While reports like Drinktec\u2019s are useful for raising awareness and offering introductory overviews, they are <strong data-start=\"7561\" data-end=\"7579\">not sufficient<\/strong> for serious decision-making in Iran\u2019s beverage sector. They typically:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"7651\" data-end=\"7877\">\n<li data-start=\"7651\" data-end=\"7688\">\n<p data-start=\"7653\" data-end=\"7688\">Rely on outdated or unofficial data<\/p>\n<\/li>\n<li data-start=\"7689\" data-end=\"7766\">\n<p data-start=\"7691\" data-end=\"7766\">Miss local dynamics (e.g., informal markets, price shocks, seasonal shifts)<\/p>\n<\/li>\n<li data-start=\"7767\" data-end=\"7797\">\n<p data-start=\"7769\" data-end=\"7797\">Generalize consumer behavior<\/p>\n<\/li>\n<li data-start=\"7798\" data-end=\"7877\">\n<p data-start=\"7800\" data-end=\"7877\">Omit emerging trends that matter to investors, distributors, and brand owners<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"7879\" data-end=\"8074\">For anyone planning market entry, investment, product localization, or partnership development in Iran, what\u2019s needed is not just a map \u2014 but a <strong data-start=\"8023\" data-end=\"8030\">GPS<\/strong>: granular, precise, and constantly updated.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"8081\" data-end=\"8152\">The Case for Local Research: What Myindustry Consulting Group Offers<\/h2>\n<p style=\"text-align: justify;\" data-start=\"8154\" data-end=\"8278\">At <strong data-start=\"8157\" data-end=\"8188\">Myindustry Consulting Group<\/strong>, we specialize in Iran\u2019s consumer and industrial markets. Our research approach includes:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"8280\" data-end=\"8526\">\n<li data-start=\"8280\" data-end=\"8318\">\n<p data-start=\"8282\" data-end=\"8318\"><strong data-start=\"8282\" data-end=\"8318\">Retail &amp; wholesale data sampling<\/strong><\/p>\n<\/li>\n<li data-start=\"8319\" data-end=\"8365\">\n<p data-start=\"8321\" data-end=\"8365\"><strong data-start=\"8321\" data-end=\"8365\">Field interviews with sellers and buyers<\/strong><\/p>\n<\/li>\n<li data-start=\"8366\" data-end=\"8405\">\n<p data-start=\"8368\" data-end=\"8405\"><strong data-start=\"8368\" data-end=\"8405\">Monthly tracking of price indices<\/strong><\/p>\n<\/li>\n<li data-start=\"8406\" data-end=\"8458\">\n<p data-start=\"8408\" data-end=\"8458\"><strong data-start=\"8408\" data-end=\"8458\">Brand visibility audits across major provinces<\/strong><\/p>\n<\/li>\n<li data-start=\"8459\" data-end=\"8526\">\n<p data-start=\"8461\" data-end=\"8526\"><strong data-start=\"8461\" data-end=\"8526\">Direct surveys with 2,000+ urban and rural consumers annually<\/strong><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"8528\" data-end=\"8666\">This enables us to offer <strong data-start=\"8553\" data-end=\"8575\">actionable reports<\/strong>, custom advisory, and product-specific insights to FMCG clients, retailers, and investors.<\/p>\n<p style=\"text-align: justify;\" data-start=\"8668\" data-end=\"8701\">Our recent studies have informed:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"8702\" data-end=\"8901\">\n<li data-start=\"8702\" data-end=\"8774\">\n<p data-start=\"8704\" data-end=\"8774\"><strong data-start=\"8704\" data-end=\"8741\">Distribution strategy realignment<\/strong> for local beverage manufacturers<\/p>\n<\/li>\n<li data-start=\"8775\" data-end=\"8836\">\n<p data-start=\"8777\" data-end=\"8836\"><strong data-start=\"8777\" data-end=\"8802\">Product reformulation<\/strong> for health-conscious demographics<\/p>\n<\/li>\n<li data-start=\"8837\" data-end=\"8901\">\n<p data-start=\"8839\" data-end=\"8901\"><strong data-start=\"8839\" data-end=\"8862\">Brand repositioning<\/strong> for startups entering crowded segments<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"8903\" data-end=\"9030\">You can download our full reports, including charts, demographic breakdowns, and segment-specific pricing data, on our website.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"9037\" data-end=\"9054\">Final Thoughts<\/h2>\n<p style=\"text-align: justify;\" data-start=\"9056\" data-end=\"9386\">Iran\u2019s beverage market is rich with cultural depth, demographic complexity, and untapped potential \u2014 but it cannot be decoded by distant observers alone. Reports like Drinktec\u2019s offer a starting point, but they often misrepresent the market\u2019s real structure, exaggerate volume shares, or omit crucial brand and behavioral factors.<\/p>\n<p style=\"text-align: justify;\" data-start=\"9388\" data-end=\"9730\">As our <a class=\"\" href=\"https:\/\/myindustry.ir\/en\/drink-industry-in-iran-market\/\" target=\"_new\" rel=\"noopener\" data-start=\"9395\" data-end=\"9481\">2025 beverage market report<\/a> demonstrates, <strong data-start=\"9496\" data-end=\"9543\">localized, field-verified data is essential<\/strong> for making smart moves in Iran. Whether you\u2019re a multinational brand or a regional distributor, the difference between \u201cinteresting\u201d and \u201cactionable\u201d lies in the quality of your insight.<\/p>\n<p style=\"text-align: justify;\" data-start=\"9732\" data-end=\"9969\">\ud83d\udc49 <strong data-start=\"9735\" data-end=\"9849\"><a class=\"\" href=\"https:\/\/myindustry.ir\/en\/understanding-iranian-taste-in-beverages\/\" target=\"_new\" rel=\"noopener\" data-start=\"9737\" data-end=\"9847\">Download the full Myindustry report here<\/a><\/strong><br data-start=\"9849\" data-end=\"9852\" \/>\ud83d\udc49 <strong data-start=\"9855\" data-end=\"9969\"><a class=\"\" href=\"https:\/\/myindustry.ir\/en\/drink-industry-in-iran-market\/\" target=\"_new\" rel=\"noopener\" data-start=\"9857\" data-end=\"9967\">Read our full article on Iran\u2019s drink industry here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the international sources that recently attempted to analyze Iran\u2019s beverage market is the German platform Drinktec \u2014 a trade fair and content hub focused on global beverage and liquid food technologies. As part of its regional coverage, Drinktec published an article titled \u201cThe Beverage Industry in Iran: Between Booming Demand, Changing Consumption Patterns &hellip;<\/p>\n","protected":false},"author":1,"featured_media":279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","fifu_image_alt":"Iranian Beverage Market","footnotes":""},"categories":[9],"tags":[34],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iran-consumer-behavour","tag-food-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Iranian Beverage Market: Facts vs Global Summaries - Myindustry Consulting Group<\/title>\n<meta name=\"description\" content=\"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iranian Beverage Market: Facts vs Global Summaries\" \/>\n<meta property=\"og:description\" content=\"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\" \/>\n<meta property=\"og:site_name\" content=\"Myindustry Consulting Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myindustry\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T10:42:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T11:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\" \/>\n<meta name=\"author\" content=\"Myindustry Consulting Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@irmyindustry\" \/>\n<meta name=\"twitter:site\" content=\"@irmyindustry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Myindustry Consulting Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\"},\"author\":{\"name\":\"Myindustry Consulting Group\",\"@id\":\"https:\/\/myindustry.ir\/en\/#\/schema\/person\/3ecfedee8e3ea9307178682bb36932c6\"},\"headline\":\"Iranian Beverage Market: Facts vs Global Summaries\",\"datePublished\":\"2025-07-30T10:42:13+00:00\",\"dateModified\":\"2025-07-30T11:27:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\"},\"wordCount\":1120,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/myindustry.ir\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\",\"keywords\":[\"food industry\"],\"articleSection\":[\"Iran Consumer Behavour\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\",\"url\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\",\"name\":\"Iranian Beverage Market: Facts vs Global Summaries - Myindustry Consulting Group\",\"isPartOf\":{\"@id\":\"https:\/\/myindustry.ir\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\",\"datePublished\":\"2025-07-30T10:42:13+00:00\",\"dateModified\":\"2025-07-30T11:27:10+00:00\",\"description\":\"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry\",\"breadcrumb\":{\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage\",\"url\":\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\",\"contentUrl\":\"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg\",\"width\":\"800\",\"height\":\"500\",\"caption\":\"Iranian Beverage Market\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/myindustry.ir\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iranian Beverage Market: Facts vs Global Summaries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/myindustry.ir\/en\/#website\",\"url\":\"https:\/\/myindustry.ir\/en\/\",\"name\":\"Myindustry Consulting Group\",\"description\":\"Iranian Marketing Group\",\"publisher\":{\"@id\":\"https:\/\/myindustry.ir\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/myindustry.ir\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/myindustry.ir\/en\/#organization\",\"name\":\"Myindustry Consulting Group\",\"url\":\"https:\/\/myindustry.ir\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myindustry.ir\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/myindustry.ir\/en\/wp-content\/uploads\/2024\/08\/logo-500.png\",\"contentUrl\":\"https:\/\/myindustry.ir\/en\/wp-content\/uploads\/2024\/08\/logo-500.png\",\"width\":500,\"height\":500,\"caption\":\"Myindustry Consulting Group\"},\"image\":{\"@id\":\"https:\/\/myindustry.ir\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/myindustry\",\"https:\/\/x.com\/irmyindustry\",\"https:\/\/www.linkedin.com\/company\/myindustry\",\"https:\/\/www.pinterest.com\/myindustry\/\",\"https:\/\/www.youtube.com\/@myindustry_ir\",\"https:\/\/instagram.com\/myindustry.ir\",\"https:\/\/web.whatsapp.com\/send?phone=989039119939\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/myindustry.ir\/en\/#\/schema\/person\/3ecfedee8e3ea9307178682bb36932c6\",\"name\":\"Myindustry Consulting Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myindustry.ir\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7089cda9d99f44ee1262b9a8f7f6eea3b0c39ee9f848b12639237e280497103?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7089cda9d99f44ee1262b9a8f7f6eea3b0c39ee9f848b12639237e280497103?s=96&d=mm&r=g\",\"caption\":\"Myindustry Consulting Group\"},\"description\":\"The editorial team of the Myindustry Consulting Group is responsible for gathering and translating articles, as well as producing and publishing management news. This activity is in addition to the work of the platform's scientific group, all of which operate under the supervision of Seyed Hamidreza Azimi. You can always contact the Myindustry team via phone at +982122968244 and +989039119939 in Messengers like Whatsapp and etc.\",\"sameAs\":[\"https:\/\/myindustry.ir\/en\"],\"url\":\"https:\/\/myindustry.ir\/en\/author\/myindustry\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Iranian Beverage Market: Facts vs Global Summaries - Myindustry Consulting Group","description":"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/","og_locale":"en_US","og_type":"article","og_title":"Iranian Beverage Market: Facts vs Global Summaries","og_description":"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry","og_url":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/","og_site_name":"Myindustry Consulting Group","article_publisher":"https:\/\/www.facebook.com\/myindustry","article_published_time":"2025-07-30T10:42:13+00:00","article_modified_time":"2025-07-30T11:27:10+00:00","og_image":[{"url":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","type":"","width":"","height":""}],"author":"Myindustry Consulting Group","twitter_card":"summary_large_image","twitter_image":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","twitter_creator":"@irmyindustry","twitter_site":"@irmyindustry","twitter_misc":{"Written by":"Myindustry Consulting Group","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#article","isPartOf":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/"},"author":{"name":"Myindustry Consulting Group","@id":"https:\/\/myindustry.ir\/en\/#\/schema\/person\/3ecfedee8e3ea9307178682bb36932c6"},"headline":"Iranian Beverage Market: Facts vs Global Summaries","datePublished":"2025-07-30T10:42:13+00:00","dateModified":"2025-07-30T11:27:10+00:00","mainEntityOfPage":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/"},"wordCount":1120,"commentCount":0,"publisher":{"@id":"https:\/\/myindustry.ir\/en\/#organization"},"image":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage"},"thumbnailUrl":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","keywords":["food industry"],"articleSection":["Iran Consumer Behavour"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/","url":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/","name":"Iranian Beverage Market: Facts vs Global Summaries - Myindustry Consulting Group","isPartOf":{"@id":"https:\/\/myindustry.ir\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage"},"image":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage"},"thumbnailUrl":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","datePublished":"2025-07-30T10:42:13+00:00","dateModified":"2025-07-30T11:27:10+00:00","description":"A detailed critique of Drinktec\u2019s report vs. real insights into the Iranian beverage market from Myindustry","breadcrumb":{"@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#primaryimage","url":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","contentUrl":"https:\/\/dl.myindustry.ir\/pics\/pomegranate-juice.jpeg","width":"800","height":"500","caption":"Iranian Beverage Market"},{"@type":"BreadcrumbList","@id":"https:\/\/myindustry.ir\/en\/iranian-beverage-market-facts-vs-global-summaries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myindustry.ir\/en\/"},{"@type":"ListItem","position":2,"name":"Iranian Beverage Market: Facts vs Global Summaries"}]},{"@type":"WebSite","@id":"https:\/\/myindustry.ir\/en\/#website","url":"https:\/\/myindustry.ir\/en\/","name":"Myindustry Consulting Group","description":"Iranian Marketing Group","publisher":{"@id":"https:\/\/myindustry.ir\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myindustry.ir\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myindustry.ir\/en\/#organization","name":"Myindustry Consulting Group","url":"https:\/\/myindustry.ir\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myindustry.ir\/en\/#\/schema\/logo\/image\/","url":"https:\/\/myindustry.ir\/en\/wp-content\/uploads\/2024\/08\/logo-500.png","contentUrl":"https:\/\/myindustry.ir\/en\/wp-content\/uploads\/2024\/08\/logo-500.png","width":500,"height":500,"caption":"Myindustry Consulting Group"},"image":{"@id":"https:\/\/myindustry.ir\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myindustry","https:\/\/x.com\/irmyindustry","https:\/\/www.linkedin.com\/company\/myindustry","https:\/\/www.pinterest.com\/myindustry\/","https:\/\/www.youtube.com\/@myindustry_ir","https:\/\/instagram.com\/myindustry.ir","https:\/\/web.whatsapp.com\/send?phone=989039119939"]},{"@type":"Person","@id":"https:\/\/myindustry.ir\/en\/#\/schema\/person\/3ecfedee8e3ea9307178682bb36932c6","name":"Myindustry Consulting Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myindustry.ir\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b7089cda9d99f44ee1262b9a8f7f6eea3b0c39ee9f848b12639237e280497103?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7089cda9d99f44ee1262b9a8f7f6eea3b0c39ee9f848b12639237e280497103?s=96&d=mm&r=g","caption":"Myindustry Consulting Group"},"description":"The editorial team of the Myindustry Consulting Group is responsible for gathering and translating articles, as well as producing and publishing management news. This activity is in addition to the work of the platform's scientific group, all of which operate under the supervision of Seyed Hamidreza Azimi. You can always contact the Myindustry team via phone at +982122968244 and +989039119939 in Messengers like Whatsapp and etc.","sameAs":["https:\/\/myindustry.ir\/en"],"url":"https:\/\/myindustry.ir\/en\/author\/myindustry\/"}]}},"_links":{"self":[{"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":1,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/posts\/277\/revisions\/280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/media\/279"}],"wp:attachment":[{"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myindustry.ir\/en\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}